Proof-of-concept conscious business demonstrating that wellness, nature, and business can grow together
PROJECT OVERVIEW
Munay-Ki Holistic Wellness Retreat was born from a simple vision, to prove that business can be conscious, ethical, and deeply human. It began as a dream shared by Marta and Paul Ronayne, a couple who believe that healing people through both new and ancient methods, nurturing the mind, body, and soul, can also be a win-win opportunity where the owner, the investor, and ultimately the guest all benefit.
After years of living and working around the world, we discovered that the most powerful transformation happens when people reconnect with nature. Our journey led us back to the mountains of Antioquia, where rivers, forests, and community meet. Here, we are building a living example of how wellness, entrepreneurship, and purpose can grow side by side.
As Raíz Capital’s flagship impact initiative, some aligned projects may use 50% of our commissions to reinvest into Munay-Ki, demonstrating how conscious business can generate both profit and positive change.
Our lean approach focuses on immediate revenue through small retreats and workshops, keeping operations simple while tapping into Colombia’s rapidly expanding wellness tourism market, which is growing 10.2% annually.
Wellness travelers spend 53% more than average tourists and seek authentic transformation experiences. Our 8 to 12 guest model offers an intimate, high-value experience that allows fast profitability within just 2 to 3 months at around 35 to 40% occupancy.
Munay-Ki is not just a retreat. It is a community project built from the heart. It represents our belief that when wellness, entrepreneurship, and nature come together, we can create spaces that heal, inspire, and sustain everyone involved.
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More than double the general tourism rate
International visitors in 2024 (+23%)
More than average tourists
Visitors by 2026
Biodiversity, mild climate, year-round operations
The data confirms what we already feel. People are searching for balance, meaning, and connection. Colombia's natural energy and beauty make it one of the most promising places in the world to experience true holistic wellness.
All partnership terms are flexible and negotiated directly with partners. Alignment and transparency are more important than fixed formulas.
Role | What They Bring | What They Receive |
---|---|---|
Finca Owner | A ready, furnished property (8+ guest capacity) in Antioquia region | Monthly income, profit share, or brand partnership increasing property value |
Investor / Sponsor | $30K - 50K USD (125 - 210M COP) lean startup capital | 15 - 30% ROI, brand equity, or both |
Co-Creator / Partner | Mix of property, funds, or brand collaboration | Negotiated win-win arrangement and long-term visibility |
A ready, furnished property (8+ guest capacity) in Antioquia region
Monthly income, profit share, or brand partnership increasing property value
$30K - 50K USD (125 - 210M COP) lean startup capital
15 - 30% ROI, brand equity, or both
Mix of property, funds, or brand collaboration
Negotiated win-win arrangement and long-term visibility
We'll launch as soon as we secure a finca. Phase 1 focuses on weekend workshops and small groups to create income and visibility immediately.
Category | Description | USD Range | COP Range |
---|---|---|---|
Property lease (3 - 6 mo) | Flexible rental or partial revenue share | 6,000 - 12,000 | 25M - 50M |
Minimal setup / decor | Basic furnishing, yoga mats, signage | 2,000 - 4,000 | 8M - 17M |
Marketing & content creation | Professional photo, video, social media, ads, SEO | 1,500 - 2,500 / mo (first 3 mo) | 6M - 10M / mo |
Manager / project coordination | Daily operations, bookings, partnerships | 1,800 / mo (first 3 - 6 mo) | 7M / mo |
Staff (Marta + freelancers) | Grounds, cook, cleaner, therapeutic support | 3,000 - 6,000 | 13M - 25M |
Working capital & permits | Utilities, food, local logistics | 2,000 - 4,000 | 8M - 17M |
Flexible rental or partial revenue share
Basic furnishing, yoga mats, signage
Professional photo, video, social media, ads, SEO
Daily operations, bookings, partnerships
Grounds, cook, cleaner, therapeutic support
Utilities, food, local logistics
$30,000 - 50,000 USD (125M - 210M COP)
Enough for 3–4 months of operations before steady retreat income.
Partnership terms are customized in consultation. Examples shown below are for reference only.
Model | Investment | Return | Term | Exit |
---|---|---|---|---|
ROI Agreement | $30-50K | 15-30% ROI | 6-12 mo | Capital + ROI returned |
Convertible Equity | $30-50K | 10-20% ROI + 3-5% brand equity | 12-18 mo | Keeps stake as brand grows |
Founding Investor | $75K+ | 5-10% brand equity | 18+ mo | Buy-back or resale option |
We'll launch as soon as we secure a finca.
Partner & finca secured
Legal setup, light preparation
Soft opening
Marta's workshops, weekend retreats, local marketing
Growth
Add weekly programs with partner facilitators
Scale
Expand marketing, introduce 7-day retreat packages
within 2-3 months at ~35 - 40% occupancy
Month | Guests | Income | Expenses | Net |
---|---|---|---|---|
Month 1 | 6 | $7,200 | $4,200 | +$3,000 |
Month 2 | 8 | $9,600 | $4,200 | +$5,400 |
Month 3 | 8 | $9,600 | $4,000 | +$5,600 |
Cumulative Net Profit (3 months): +$14,000 USD (59M COP)
Plus: Weekend workshops, product sales, and ceremony offerings increase revenue beyond accommodation
Important Note:Illustrative scenario based on $1,200/guest for 1-week retreats. Actual results vary based on finca costs, seasonal demand, and operational mix.
We invite collaboration with brands and facilitators aligned with our conscious wellness values.
Essential oils, teas, eco-skincare
Co-branded event exposure
Product integration in retreats
Social media content
Healing, mind, body and soul
Platform for specialized workshops
International audience
Networking with other facilitators
Businesses interested in co-promotion
Alignment with conscious values
Access to wellness market
Creative collaborations
Workshops and retreats with shared visibility
Organic presence on digital platforms
Natural product usage during retreats
Sponsors gain exposure through co-branded events, social-media content, and product integration during retreats.
Experience profound healing through ancestral medicine ceremonies guided by experienced facilitators. Programs include personalized holistic healing plans, natural remedies and ancient wisdom practices, niños santos and ayahuasca ceremonies led by certified specialists, meditation and breathwork workshops, one-on-one consultations with Marta, and product creation education. These transformational gatherings honor ancient traditions while providing safe, intimate settings for healing mind, body, and soul through connection with nature and indigenous wisdom.
Ancestral Respect
Intimate & Safe
Optional Complement
Marta will lead the creation of natural wellness products (teas, oils, plant remedies) crafted on-site and used in retreats. Guests can participate in workshops and take home handmade remedies. A perfect bridge between healing and brand storytelling.
Herbal blends created with local plants for relaxation and wellness
Pure oils extracted from native plants for aromatherapy and healing
Traditional preparations for emotional and physical balance
Hands-on experiences where guests learn and create their own remedies
Guests don't just experience the products during their stay, but learn to create them. Each workshop includes:
Identification and responsible harvesting of local medicinal plants
Traditional techniques for extraction, drying and formulation
Each guest creates their own personalized set to take home
MUNAY-KI combines Marta's holistic therapy practice with Paul's 20 years of international business leadership.
Holistic Therapist & Co-Founder
"Many years of experience in holistic wellness and transformational healing. Spent 6 months immersed in spiritual community studying ayahuasca, niños santos, meditation, and ice therapies. Specializes in Reiki, meditation, and personal healing guidance. Creates natural healing products and remedies on-site. Known for her gift in listening deeply and creating personalized healing paths for each individual."
Entrepreneur & Business Developer
"Over 20 years of international business experience leading projects across Europe, the USA, and Latin America. Dedicated to building ethical ventures that create real impact. Ensures financial sustainability and operational excellence to support Marta's healing mission. Spent 6 months in spiritual community studying ceremonial practices. Brings business acumen with deep respect for purpose-driven work."
We're ready to start as soon as we find the right finca and partner. Every collaboration will be customized to create a clear, transparent win-win.
Ready to co-create something meaningful?
Through MUNAY-KI, Raíz Capital demonstrates that wellness and business can grow side by side, that helping others heal can also build lasting value. This retreat is the seed of a movement toward a more conscious, balanced way of doing business.
Our investment specialists provide comprehensive market analysis, due diligence, and guidance throughout the investment process.
One-on-one consultation with property specialists
Comprehensive financial and legal analysis
Ongoing support and return optimization